How to Make a Linktree for Instagram: The Ultimate Guide

Instagram only allows for one clickable link in your bio, which can be limiting when you want to share multiple resources with your followers. That’s where Linktree comes in. This powerful tool lets you create a simple landing page with multiple links that you can share through that single Instagram bio link. In this comprehensive guide, we’ll walk you through exactly how to make a Linktree for Instagram, customize it to match your brand, and maximize its effectiveness.

What is Linktree and Why Use It for Instagram?

Linktree is a platform that allows you to create a simple, mobile-friendly landing page that houses multiple links. Instead of constantly changing your Instagram bio link, you can create one Linktree link that directs followers to a page with all your important links organized in one place.

Here’s why Linktree has become essential for Instagram users:

Overcome Instagram’s one-link limitation
Share multiple destinations with your audience
Track click-through rates and analytics
Customize the appearance to match your brand
Simplify your followers’ experience
Promote your latest content, products, or services

Whether you’re a content creator, business owner, or influencer, a Linktree can significantly enhance your Instagram marketing strategy by providing a seamless way to direct traffic to multiple destinations.

How to Create a Linktree for Instagram: Step-by-Step Guide

Setting up your Linktree is straightforward and can be done in just a few minutes. Follow these steps to create your own Linktree for Instagram:

Step 1: Sign Up for a Linktree Account

To begin, you’ll need to create a Linktree account:

Visit Linktree’s official website
Click on “Sign Up” in the top right corner
You can sign up using your email, Google account, or Apple ID
Create a password and agree to the terms of service
Complete the sign-up process by verifying your email if required

Linktree offers both free and paid plans. The free plan includes basic customization options and unlimited links, which is sufficient for most users just starting out.

Step 2: Customize Your Linktree Profile

Once you’ve created your account, it’s time to personalize your Linktree:

Upload a profile picture (ideally the same as your Instagram profile for brand consistency)
Add your name or brand name
Write a brief bio or description (keep it concise and clear)
Choose a theme or background color that matches your brand aesthetic
Select your preferred button style

For Pro users, additional customization options include custom backgrounds, fonts, button animations, and the ability to remove the Linktree branding.

Step 3: Add Links to Your Linktree

Now for the most important part—adding your links:

Click the “Add New Link” button
Enter the title for your link (make it clear and action-oriented)
Paste the URL you want to link to
Add a thumbnail or icon if desired (Pro feature)
Toggle the link on/off as needed
Repeat for all links you want to include
Drag and drop to rearrange the order of your links

Consider organizing your links with the most important ones at the top. You can include links to your website, online store, YouTube channel, podcast, newsletter signup, other social media platforms, or specific content you want to highlight.

Step 4: Add Your Linktree to Instagram

Once your Linktree is set up, it’s time to add it to your Instagram bio:

Copy your unique Linktree URL (it will be in the format linktr.ee/yourusername)
Open Instagram on your mobile device
Go to your profile by tapping on your profile picture in the bottom right
Tap “Edit Profile”
In the “Website” field, paste your Linktree URL
Tap “Done” or “Save”

Your Linktree is now accessible through your Instagram bio. Consider adding “Link in bio” to your post captions when you want to direct followers to specific content available through your Linktree.

Advanced Linktree Customization for Instagram

To make your Linktree stand out and align perfectly with your Instagram aesthetic, consider these advanced customization options:

Branding Your Linktree

Consistent branding across your Instagram and Linktree helps create a seamless user experience:

Use your brand colors for backgrounds and buttons
Maintain consistent fonts and typography
Include your logo as your profile picture
Write in your brand voice in descriptions and link titles
Consider upgrading to Pro for custom domains (yourbrand.com instead of linktr.ee/yourusername)

The more your Linktree feels like an extension of your Instagram, the more professional and trustworthy it will appear to your followers.

Using Thumbnails and Icons

Visual elements can make your Linktree more engaging and intuitive:

Add thumbnails to represent each link destination
Use consistent icon styles for a cohesive look
Consider creating custom button images for special promotions
Use recognizable logos for links to other platforms (YouTube, Spotify, etc.)

Visual cues help users quickly identify where each link will take them, improving the user experience.

Implementing Analytics and Tracking

Understanding how visitors interact with your Linktree can help you optimize it:

Enable Linktree’s built-in analytics to track views and clicks
Connect Google Analytics for more detailed insights (Pro feature)
Use UTM parameters in your links to track traffic in your website analytics
Monitor which links perform best and prioritize them accordingly
Test different link titles and arrangements to optimize click-through rates

Data-driven decisions will help you continuously improve your Linktree’s performance and better serve your Instagram audience.

Creative Ways to Use Linktree for Instagram Marketing

Beyond the basics, here are some strategic ways to leverage your Linktree for maximum impact:

Promoting Limited-Time Offers

Linktree is perfect for highlighting time-sensitive content:

Feature flash sales or limited-time discounts at the top of your Linktree
Use attention-grabbing titles like “48-HOUR SALE!” or “NEW DROP (This Week Only)”
Change button colors for promotional links to make them stand out
Update and remove expired offers promptly to maintain credibility

The ability to quickly update your Linktree makes it ideal for promoting time-sensitive offers without changing your Instagram bio link repeatedly.

Showcasing Your Latest Content

Keep your audience engaged with your newest content:

Create a “Latest Blog Post” or “New Video” link that you update regularly
Feature your most recent podcast episodes
Highlight new product launches or restocks
Include a “What I’m Loving Right Now” section that you refresh periodically

This strategy encourages followers to check your Linktree regularly for new content, increasing engagement across all your platforms.

Building Your Email List

Linktree can be a powerful tool for growing your email subscriber base:

Include a prominent link to your newsletter signup
Offer a lead magnet or freebie in exchange for email signups
Use compelling language like “Get My Free Guide” rather than just “Subscribe”
Consider using Linktree Pro’s email capture feature to collect emails directly

Email lists remain one of the most valuable marketing assets, and your Linktree can help you build yours more effectively than a single Instagram bio link.

Segmenting Your Audience

Organize your links to cater to different audience segments:

Group links by category (e.g., “Shop,” “Learn,” “Connect”)
Create separate sections for different types of followers (beginners vs. advanced, etc.)
Use headers or spacers (Pro feature) to visually separate link categories
Consider the journey you want different audience segments to take

Thoughtful organization helps visitors quickly find what’s most relevant to them, improving their experience and increasing conversion rates.

Linktree Alternatives for Instagram

While Linktree is the most popular bio link tool, several alternatives offer unique features:

Creating Your Own Landing Page

For complete control and customization, you might consider creating your own landing page:

Use website builders like Squarespace, Wix, or WordPress to create a custom links page
Design a page that perfectly matches your brand aesthetic
Incorporate more advanced features like embedded content or contact forms
Benefit from more comprehensive analytics and marketing tools
Avoid monthly subscription fees (after initial setup costs)

This approach requires more technical skill and time investment but offers maximum flexibility and ownership.

Common Linktree Mistakes to Avoid on Instagram

To ensure your Linktree effectively serves your Instagram marketing strategy, avoid these common pitfalls:

Overloading Your Linktree

More isn’t always better when it comes to Linktree:

Limit your links to 5-7 of your most important destinations
Avoid overwhelming visitors with too many choices
Regularly audit and remove outdated or underperforming links
Focus on quality over quantity

A cluttered Linktree can lead to decision paralysis, where visitors leave without clicking anything because they’re overwhelmed by options.

Unclear Link Descriptions

Your link titles should immediately communicate value:

Use action-oriented language (e.g., “Shop My Summer Collection” instead of just “Summer Collection”)
Be specific about what visitors will find (e.g., “Read My Guide to Food Photography” rather than “Blog”)
Keep titles concise but descriptive
Consider adding emojis to add visual cues (but don’t overdo it)

Clear, compelling link descriptions increase the likelihood that visitors will click through to your content.

Neglecting Mobile Optimization

Most Instagram users will visit your Linktree on mobile devices:

Preview your Linktree on a smartphone before finalizing
Ensure buttons are large enough to tap easily
Check that all text is readable without zooming
Verify that your linked pages are also mobile-friendly

A poor mobile experience can significantly reduce the effectiveness of your Linktree and potentially harm your brand perception.

Forgetting to Update Regularly

An outdated Linktree can damage your credibility:

Set a regular schedule to review and update your links
Remove seasonal or expired content promptly
Keep your most current offerings at the top
Test all links periodically to ensure they still work

Maintaining an up-to-date Linktree shows professionalism and attention to detail, qualities that reflect positively on your brand.

Measuring Linktree Success for Instagram

To maximize the impact of your Linktree, you need to track and analyze its performance:

Key Metrics to Track

Focus on these important indicators to gauge your Linktree’s effectiveness:

Total views (how many people visit your Linktree from Instagram)
Click-through rate (percentage of visitors who click on at least one link)
Individual link performance (which links get the most clicks)
Conversion rates (how many link clicks result in desired actions like purchases or signups)
Traffic sources (where your Linktree visitors are coming from)

Linktree Pro provides more detailed analytics, but even with the free version, you can gain valuable insights into visitor behavior.

A/B Testing Your Linktree

Continuous improvement comes from testing different approaches:

Test different link titles to see which generate more clicks
Experiment with the order of your links
Try various color schemes and button styles
Compare short vs. detailed descriptions
Test different profile images or backgrounds

Make one change at a time and monitor results over at least a week before drawing conclusions about what works best for your audience.

Linktree Pro vs. Free: Is Upgrading Worth It for Instagram?

Deciding whether to invest in Linktree Pro depends on your specific needs:

Free Plan Features

The Linktree free plan includes:

Unlimited links
Basic customization (themes, colors, buttons)
Simple analytics (views and clicks)
Mobile-optimized design
Social icons

For many Instagram users, especially those just starting out, these features are sufficient.

Pro Plan Advantages

Upgrading to Linktree Pro (currently $6/month) provides:

Removal of Linktree branding
Advanced customization options (fonts, button styles, animations)
Priority links (pinned to the top)
Scheduling for links to go live or expire automatically
More detailed analytics and integration with Google Analytics
Email collection directly within Linktree
Custom thumbnails and link backgrounds
Jump links and section headers for organization

Consider upgrading if you’re using Linktree as a significant part of your marketing strategy, want to maintain consistent professional branding, or need the advanced features to better serve your audience.

Frequently Asked Questions About Making a Linktree for Instagram

Is Linktree allowed on Instagram?

Yes, Linktree is completely allowed on Instagram. Many users, including major brands and influencers, use Linktree or similar services to expand the functionality of their single bio link. Instagram has no policies against using such services.

Can I use Linktree for free?

Yes, Linktree offers a free plan that includes unlimited links, basic customization options, and simple analytics. While the free version displays Linktree branding and has fewer customization options than the Pro version, it’s perfectly functional for most users.

How many links can I add to my Linktree?

Both the free and Pro versions of Linktree allow you to add unlimited links. However, from a user experience perspective, it’s generally best to limit your links to the most important ones (5-7 is often ideal) to avoid overwhelming your visitors.

Can I see who clicks on my Linktree links?

Linktree doesn’t show you exactly who clicked on your links (as this would raise privacy concerns). However, it does provide analytics showing how many clicks each link receives and your overall Linktree traffic. Pro users get more detailed analytics, including geographic data and device information.

How do I delete my Linktree account?

To delete your Linktree account:

Log in to your Linktree account
Go to “Account Settings”
Scroll to the bottom and click “Delete Account”
Follow the prompts to confirm deletion

Remember to update your Instagram bio link before deleting your account to avoid having a broken link in your profile.

Conclusion: Maximizing Your Instagram Presence with Linktree

Creating a Linktree for your Instagram is more than just a technical solution to the one-link limitation—it’s an opportunity to strategically guide your followers to the content, products, and platforms that matter most to your brand. By thoughtfully designing, organizing, and maintaining your Linktree, you can significantly enhance your Instagram marketing effectiveness.

Remember these key takeaways:

Keep your Linktree focused on your most important destinations
Maintain consistent branding between Instagram and Linktree
Use clear, action-oriented link descriptions
Regularly update your links to keep content fresh and relevant
Monitor analytics to understand what resonates with your audience
Test different approaches to continuously improve performance

Whether you’re using the free version or have upgraded to Pro, Linktree can be a powerful tool in your Instagram marketing arsenal. By implementing the strategies outlined in this guide, you’ll create a seamless experience for your followers while maximizing the impact of your single Instagram bio link.

Ready to get started? Head to Linktree now and begin building your personalized link landing page in just a few minutes. Your Instagram followers—and your marketing results—will thank you.